SEEN is a platform for a creative community, supporting pioneering, original, and independent arts. Initially the client saw that there was a gap in the market to promote local artists. Although primarily music focused, they also feature exhibitions, fashion and various other aspects of culture. The platform started life as a simple blog in 2015. The blog promptly evolved into a full creative listings website, and eventually the print quarterly magazine was added in 2018. The quick growth and success of the platform now means they are in need of a new brand identity to reflect the cutting edge, experimental nature of what they do.